Investment Branding

Investment Branding is a set of professional documents which articulates a well-researched business opportunity and a rational plan towards the achievement of scale.

These documents form the bedrock of a validated and stable business strategy, demonstrate diligence and improve terms of negotiation with investors.

  1. Market Size and Accessibility - Addressable and Addressed Market
  2. Analysis of Competitors and Benchmark KPI Identification
  3. Product Roadmap and Service Design with Customer Research/Validation
  4. Core Branding and Comparative Value Proposition Design
  5. Customer Prioritization, Acquisition Cost and Sales Pitch Prioritization
  6. Organization Structure and Administrative Plan for Sustainable Growth
  7. Present Team, Talent Acquisition Plan and Salary Costs
  8. Cash Flow Plan with Income Statement and Balance Sheet Forecasting
  9. Funding Requirement and Planned Expenditure with ROI
  10. Company Valuation, KPI Tracking Mechanisms and Risk Mitigation Plan

Read More

1

Investment Branding 101

What and Why of Investment Branding

2

Actionable Market Sizing

Opportunity assessment vs Plan of action for sales

Case Studies

1

Sales pitch and customer prioritization

A B2B software startup

2

Investment evaluation

A retail software startup